What Is SEO Optimization: Optimize Online Marketing Basics For Best Search Engine Traffic

What Is SEO Optimization?

SEO optimization is search engine optimization. It is the process of using organic data collectively to develop and execute a SEO strategy.

This involves analyzing data from a variety of organic data sources in order to identify trends and opportunities.

SEO is an organic data, analytics and keyword research process. It helps you to understand what people are searching for and how they find the information. It requires making decisions based on that data in order to improve your website’s visibility and performance.

This process uses data analytics to help optimize a website’s content for better marketing performance. This will help you improve organic search engine results.

As marketers, we need to know what our audience wants and how they expect it to be presented.

While some people may be hesitant to trust data-driven SEO it can be an incredibly effective way to achieve results if done correctly. Just remember that the data is coming from searchers queries and engagement which is the information you are wanting to know.

Source: https://developers.google.com/search/docs/fundamentals/seo-starter-guide

The Mechanics of How Search Engines Work

Before we can get into all the elements of SEO we will cover the following below:

Search Engine Algorithms
Crawling, Indexing, and Ranking
Search Engine Results Pages (SERPs)

Understanding Search Engine Algorithms

Search engines are the gatekeepers of the digital world, determining which web sites are visible to users based on complex algorithms. These algorithms take into account a multitude of factors, including keywords, backlinks, and user engagement metrics. By understanding the mechanics behind these algorithms, website owners can tailor their content and SEO strategies to align with the criteria that search engines deem important for ranking.

To optimize for search engine algorithms, consider these starting points:

Ensure your content is relevant and provides value to the reader.
Acquire quality backlinks from reputable sources by having shareable content. Not link building practices.
Monitor user engagement and strive to improve metrics such as time on site and bounce rate.

While algorithms are not perfect and continue to evolve, they aim to emulate human behavior in assessing content quality. Staying informed about these changes is crucial for maintaining and improving your website’s search engine rankings.

Crawling, Indexing, and Ranking Explained

Search engines like Google and Bing begin understanding your website through a process called crawling. Crawlers, or bots sometimes called spiders, systematically explore webpages by following links, analyzing the structure and content of your site. This is the first step in making your content visible to search engines.

Flowchart Illustrates Process Crawling Indexing Ranking

photo courtesy of @digitalguider

Once pages are crawled, they undergo indexing. During indexing, the information collected by bots is organized and stored in a massive database known as the Google index. This database is the backbone of the search engine, containing the master list of pages that can be displayed in response to search queries.

To ensure efficient crawling, you can use a robots.txt file to guide search engine bots on where they can and cannot access on your site. It’s crucial to make sure that search engines can crawl and index your content without any issues, as this directly impacts your site’s visibility and ranking.

The Role of Search Engine Results Pages (SERPs)

Search Engine Results Pages (SERPs) are the final display of the efforts put into SEO optimization. They are the battleground where websites compete for attention and clicks. A well-optimized page that aligns with search engine algorithms can secure a top position, significantly increasing its visibility and traffic.

The layout of SERPs is not uniform; it varies based on the query and the search engine’s current features. For instance, Google often includes SERP features like featured snippets, knowledge panels, and image packs, which can enhance a site’s presence on the page. To leverage these features, one must understand the types of content that trigger their appearance.

Ranking high on search listings is not just about being seen. It’s about being clicked. Studies show that the top three positions on Google’s SERP garner the most clicks with a steep drop-off after the third. This highlights the importance of aiming for the highest rank possible to maximize click-through rates and drive more traffic to your site.

What Is Search Analytics?

Search analytics is the process of identifying and analyzing how users search online. This helps brands to understand how people are searching to find the products or services they seek. It also allows a business to make adjustments in order for their products or services to be found.

Why Is SEO Valuable?

You can get a lot of insightful information from your audience such as the engagement of your content. Lets discover how to improve on your marketing strategy using organic data, keywords and analytics listed below.

Power Of Organic Data

Harness organic data from your website and your competitors.

The analytic analysis helps you to gain insights into searchers behavior which can shape your online presence.

Data driven SEO makes it possible to understand what topics people are interested in. This will allow you to better focus your energy on developing the best converting strategy.

Target The Best Organic Focus Keywords For Your Content Plan

The data driven approach is an essential part of any organic marketing strategy. This means that marketers must invest in many keywords when planning their page content strategy.

The challenge is to find out which keyword best attracts quality traffic, engages users and generates conversions.

From this data it is possible to find the best keywords. More importantly how they relate to the user intent. By understanding which search term has the best potential to be a target keyword the better your odds of your focus page competing are.

Search terms are related to intentions. Knowing these search terms you can plan keyword content for use at different stages in the customer journey process.

Analytics Help Create Better User Experiences

When processing your content creation it is imperative to deliver value for the best ranking potential.

In order to detect if your rankings are delivering the right amount of conversions you can use conversion data. By using this you can draw on the user experience was positive as they chose to take an action whether it be fill out a form, subscribe to a newsletter or made a purchase.

Businesses that have this type of analytics software in place could quickly identify when there was an issue with their ranking or content format and make strategic optimizations based on those insights.

How Data-Driven Search Engine Optimization Works?

This is the simplest answer you’ll ever get BUT just because it seems simple, in the SEO industry it doesn’t mean it’s the easiest to execute.

Data-driven SEO simply is a technique that relies on collecting data from online users in order to optimize content and improve search engine rankings. This type of SEO can be very effective but it is important to stay in control of your online presence by collecting the right amount of data.

Benefits Of SEO Optimization: The Data Driven Approach

Allows you to get your hands on the right amount of data
Provides valuable information – what users are interested in
Makes it easier to target the right audience
Make informed decisions
Meet specific goals
Improvement of a website’s visibility in search results
Data is useful and easy to use
Data from searchers allow for efficient marketing
Can be used as a competitive intelligence tool
Find popular articles your competitors are ranking
Effective business strategy

The above points help you to:

Understand Your Competition

Data-driven SEO is an optimization strategy that uses data from a variety of sources to gain insights about competitors. This helps the company to learn what their competitors are doing, and how well it’s working for them.

Understanding the competition is a key component to any SEO strategy. Competitor keyword research, competitor content bench marking and ranking studies all provide valuable data for marketers who are trying to better their company’s performance against its competitors.

Understand Your Market Via Search Algorithms

Data-driven SEO is a process that takes into account search engine algorithms, user intent and keyword research to help companies optimize their websites. It also helps identify market trends.

Look at search user intent, keywords / key-phrases and types of searches on pages where your company ranks in order to understand what is happening in the market. This will help you optimize SEO strategies for success.

Understanding the market is a way to know what problems your company can solve and which type of client you would be catering to.

It’s also useful in understanding changes in the market, how they are impacting potential customers’ needs and how those people might want to find solutions.

Understand Customer’s Online Behavior

Use data to understand how customers behave with your brand. This can help create better content, more attractive titles, descriptions, find scarce keywords and improve click through rate.

Optimizing click-through rate helps establish if your brand messaging matches what searchers are looking for. Website UX (user experience) and how you interact with customers goes hand in hand with data driven SEO, as well as the brand’s customer journey.

Data-driven SEO is analyzing the success of a company through user interactions and website analytics. This is where you are looking to understand customer behavior from the first interaction with the brand through to conversions.

While there are additional ways of looking at customer behavior data driven SEO should not be overlooked.

Now lets dive into the heart of the matter which is SEO Data that drives your data driven SEO approach.

What is SEO Data and Can It Help With Web Page Optimization?

SEO data includes information such as traffic, pagerank, impressions and conversion rates.

Data-driven SEO is the process of obtaining a variety of data points related to traffic, impressions, page rank and other topics directly linked to SEO.

The main point is how to use SEO data in your data driven seo strategy.

SEO data can provide you with a lot of information. It’s important to understand how to use this type of data beyond SEO and the benefits it has in marketing strategies such as understanding conversion optimization challenges or determining website effectiveness through traffic volume analysis.

You can obtain these numbers in ordinary analysis, BUT what makes it Data-Driven SEO is the type of information you are getting. Meaning the number of actions taking place, number of appearances or the placement in search results pages.

SEO data can help you understand the level of the page optimization strategies that are applied to a page or a website and its site content.

Let’s look at an example: You have some decent articles but they don’t get any conversions – what does that tell you? Let’s assume there is high traffic volume but still no conversions, we would come to the conclusion that the content doesn’t deliver value to the reader.

SEO data is the type of information related to SEO. It can be derived from any website’s traffic and impressions, page rank, or other metrics specific to SEO.

However, marketers don’t always explore how they can use this information beyond just site ranking and traffic problems.

Seo Data has a lot of potential for understanding marketing strategies as well. As it was just illustrated in the example above. We will discuss this further in this Organic SEO Strategy article.

7 Types of SEO Data

Having a better understanding of the different types of SEO data gives you more insight into your business and how it is performing.

It can also help you determine what type of information to focus on not just for SEO but in general.

Here are the main types of SEO Data:

Organic search traffic
Organic impressions
Organic rankings
Backlinks
Keyword monthly search volume
Referring domains
Page site speed

1. Organic Site Traffic via Search Engines

Organic site traffic is the volume of traffic your website gets through a search performed on search engines.

There are two types of organic traffic: organic and referral.

Organic traffic happens when you do site optimization, on page SEO, master basic SEO concepts, track results and apply them to continually improve your ranking.

Referral traffic is generated from outside sources like social media, paid ads or press releases.

2. Organic Impressions

There are multiple types of SEO data and the organic impressions is one.

Organic impression means the number of times your content has appeared to users.

In organic impressions, that person literally saw your content in the results without any paid strategy.

3. Organic Search Engine Results Rankings

Data-driven SEO is the process of using data to create and improve digital marketing campaigns. One type of data that is used in this process is organic rankings.

Organic rankings are when Google ranks your content for a specific keyword in an organic way, meaning without paid ads or other sources like social media.

While it’s not guaranteed the content will get favorable organic search result rankings, if you have good SEO work done and choose the right keywords then there is a high chance it will happen.

To help you rank better download a copy of the Google Search Quality Raters Guidelines here: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf. (build a file for all your guides for easy reference as all kinds of things pop up)

4. Backlinks With Relevant Anchor Text

Backlinks was one of the main ranking signals search engines had used to validate search engine optimization. The more backlinks your site had the better it would rank in search. Relevancy from external pages was not as important then.
Currently, the number of referring domains has some weight but they carry more weight if the external links come from high authority sites that are linking from topical relevant pages with relevant anchor text. Relevance is top priority for external pages and links pointing to your pages now.
This is a tell tale sign that search engines trust those particular domains and their links. This is important for your SEO data analysis as this can impact search rankings.

Pro Tip: Link content on your site to one another that is related to each other semantically with relevant anchor text.

5. Keyword Monthly Search Volumes

Keyword search volume is a type of SEO data that can help you understand the level of interest people have in a product or subject.

It also helps you see how well it’s trending over time which could be helpful for planning future content and marketing campaigns.

6. Referring Domains Matter

There are various types of SEO data including referring domains and backlink data.

Referring domain metrics are important because they indicate the quality of your backlinks coming from a given site.

“Domain authority” is an important metric that you should consider if you want to get high-quality back links in the future.

7. Page Speed Insights – Site Load Time Improvement (Ranking Factor?)

Page speed is said to be a ranking factor with the search engines. Slow loading pages can result in lower rankings as it directly correlates with “Page Experience” which also includes Google’s speed update.

In reality it is the increased bounce rate which lowers dwell time on a page. The site visitor is telling the search engines by leaving quickly that the page experience was poor. Therefore engines won’t rank you higher. You need to load that page faster.

Often times images are the culprit for slow page loading times. The important thing to control is the LCP (largest contentful paint) in the first line in the table below.

Check the references below for you to determine if any of these are the case with your slow pages.

LCP = Largest Contentful Paint – This metric is used to evaluate user experience. LCP measures the time it takes for the browser to load the main content. https://web.dev/articles/lcp

FID = First Input Delay – FID metric captures a users first impression of a site’s interactivity and responsiveness. This will be deprecated Sept. 09, 2024 and replaced by INP – Interaction to Next Paint https://web.dev/articles/optimize-fid

CLS = Cumulative Layout Shift – It measures the instability of content by combining how much visible content has shifted in the viewport with the distance the affected elements moved. https://web.dev/articles/cls

INP = Interaction to Next Paint – Observes the latency of all clicks, taps and keyboard strokes with a page throughout its lifespan. It reports the longest duration ignoring outliers. A low INP means the page is consistently able to respond quickly to the majority of user interactions. https://web.dev/articles/inp

ACRONYMS	GOOD	NEED TO IMPROVE	POOR
LCP	<=2.5s	<=4s	>4s
FID – will deprecate Sept. 09, 2024	<=100ms	<=300ms	>300ms
CLS	<=0.1	<=0.25	>0.25
INP (FID replacement)	<=200ms	<=500ms	>500ms

< = less than – greater than = >

Page speed is critical for website visitors. Compressing cache and images can help but it’s not enough to fix the issue of slow loading pages everytime. Page design elements such as css and javascript can contribute a lot to slowing a page down from loading fast.

Page size has a significant impact on speed. Web page size is more important than any other factor such as server location and connection type.

Page speed is the time it takes for a web page to load. Page size can be reduced by reducing the number of resources on each page such as images and scripts.

Page speed is a metric that can be used to assess the loading time of web pages. This metric was introduced by Google and it generally measures how quickly content loads.

Using Google Pagespeed Insights gives you a good idea how Big “G” views your site speed. It offers information as to what needs to be done to improve your page load time.

How to Collect Seo Data? – Keyword Research Tools

When it comes to SEO you need some of the best software tools in your toolkit that fit your data strategy.

Now it may feel like everything is Google eccentric and it kind of is since searchers use BIG G 91% percent of the time https://gs.statcounter.com/search-engine-market-share

The most popular ones include Google Analytics, Google Search Console, Moz’s Authority Tool, SEMrush and Ahrefs.

Each of these tools has its own strengths and weaknesses. It is important to understand how they work in order to gain maximum business insights from your efforts.

Google Search Console

Google Search Console is a free service that provides the most up to date information on your rankings and traffic. The free service tracks ranking changes over time which can help your business gain valuable data for marketing purposes.

Including this tool in your arsenal helps you see what people are searching for on your website and reveals new keyword ideas you might not have been aware of before. It takes less than two minutes to set up. It’s a major must have in your SEO strategy. It’s a great tool to utilize outside of third party tools.

Google Analytics

Google Analytics (GA) is a data analysis tool that provides you with all the information on your website’s performance. It can be used to monitor how well your site performs in terms of Seo traffic visits, session data and more. GA uses a set of cookies to collect information and reports site usage.

Google Trends

Google keeps track of searches in Google Trends. A treasure trove of hidden gems for internet marketers and SEO’s. The trends explore function gives you the ability to compare search queries against each other to see which query is more popular. It is the perfect tool for researching queries and keywords that can be difficult to find.

Moz Authority Tool

Moz’s domain authority tool is the main one today. It can be found at Moz’s website and it will show your site’s domain authority score on a scale from 0 to 100. This indicator also gives you an idea of how well other sites rank for your keywords in Google search results.

Ahrefs (content explorer tool) For Data Strategy

Ahrefs is a content explorer tool that provides backlink analysis, website ranking, and site traffic data. A lot of features are included in the free version of Ahrefs which makes it valuable to marketers. The data presented in this tool is easy to understand.

Semrush For Content Marketing Strategy

Semrush is an all-in-one tool that provides information on how to gain marketing insights. This tool allows you to easily adjust your strategy in case you’re not getting the results you want and it’s easy to use.

Big Data Utilization For Advanced Content Strategy

Don’t let Big Data throw you off as it is an important piece of SEO Data. The only difference here is big data as it is named refers to the practice of pulling information from bigger datasets from multiple databases.

Big data is a crucial aspect of modern SEO. It can be used to gather information about a website for optimization and customer data insight for better rankings.

This strategy is cost-effective because it’s not labor intensive which makes SEO more accessible to small businesses.

The data-driven nature of the strategy allows you to see which pages are being searched and what users like.

It opens the door to data-driven decision making and helps a company find the best opportunities to drive growth in their business.

Again, there are a number of benefits to using big data which include better customer insights, more opportunities to improve revenue and ways to increase conversion rates.

Modern SEO Advantages Is Big Data

Big data has become more important than ever in SEO so using AI and data analytics can help immensely. Machine learning technology is vital for the modern search engine optimization process.

Data is a powerful tool that can help companies stay ahead of algorithm updates, market changes and understand the effects of changing industry forces.

Google depends on new ways to detect published content for its semantic search engine algorithm to find site relevant content internally linked and connected to your site from external sources.

This means they use big data and AI technology to find and rank webpages. It’s time to embrace big data if you haven’t already.

In the presence of SEO, data science assists in AI machine learning functions.

Natural Language Processing

Natural language processing is a method that can understand the meaning of language. This means it is possible to use natural language processing for content analysis, sentiment analysis and other text analytic processes. This is Machine Learning (ML)

Data science uses NLP for text analytics to find patterns in the data and make sense of it.

Therefore, data science is imperative for SEO.

Data Science and AI Technology are here to stay and will only become more complex over the maturation of Artificial Intelligence.

As we are learning in this article SEO is a process of analyzing the content, page structure (headings tags), links and other factors that affect search ranking and ultimately your search strategy. Data science can be used to analyze the data and present it in a way that is easy for people to understand.

SEO Data Is The Holy Grail

SEO data is valuable for businesses because it can help you gain insights and solid information about your audience, the engagement capacity of your content and how to improve marketing strategies.

This information gives you a lot more insight into what’s working in terms of SEO strategy than with just keyword analysis alone.

To achieve these advantages take an analytical view on SEO data and see where there are opportunities that will allow you to create new business models or change existing ones.

Now let us not forget about structure. Even Big “G” needs some too.

Google Structured Data

Google structured data is an annotation system that helps Google and other search engines understand your website content. It allows you to provide up-to-date information for example your product pages.

Additionally, automated feeds allow Google’s Rich Results Tool to automatically create a feed from the structured data markup in the Merchant Center.

It can be used for ranking purposes as well as provide quick updates about stock levels and pricing when needed.

In order to use structured data markup (better known as schema markup) you will need to have it present in your website’s HTML.

We all should be using structured data markup which allows search engines to pull up accurate information from your website about your business.

It also saves you from having developers manually input content into your website. This can be a big money saver.

Google Structured Data Markup

You want to use Google structured data markup so Google can read and process your content reliably.

To get started with schema markup you must first add a <schema> element in your head section of the HTML returned from the server:

<!DOCTYPE html>

<head>

<title>Example Product Page</title><!– Schema.org markup inserted here –>

</head>

<body>

…the rest of your HTML goes here …

Why Data Driven Search Marketing Is King?

Data can be used to drive all aspects of SEO from keyword research to on-page optimization and competitive analysis.

The results of data-driven SEO are seen in higher rankings and more website traffic.

Remember this… higher traffic sites are what stay ranking on the first page.

Data-Driven SEO will remain an important part of any successful online marketing strategy.

It gives you all the insights you need to be successful. You just need to know how to find it and use it.

Conducting Keyword Research Is Your Information Site Structure Plan

Keyword research is the process of identifying and targeting the right keywords for your website and content.

It is one of the most important aspects of SEO as it lays out the informational site architecture for your site. You will know what topics people are searching for and be able to satisfy them with the specific information they seek. This is the foundation for all your future ranking efforts.

By targeting the right keywords, you can ensure that your site will show up in search results for those search terms.

There are a variety of keyword research tools and techniques you can use to find the right keywords for your business.

URL Structure

The URL structure of your site is very important for SEO. The main goal of the URL is to give users a clue about what they are going to find when they click on it.

You should use the primary keyword or primary keyword phrase in your URLs. As this will tell the search engines what the page is about as this helps with the ranking of your web page as well as potentially increasing click-through rates.

Generate A Keyword List (Search Terms) To Rank

Generating a list of keywords for potential rankings is the first step in data-driven SEO. This process begins by brainstorming a large number of potential keywords related to your business or website.

It is important to have a broad spread of keywords at this stage as it will help you better understand your target audience and their needs.

Use Google Search Console To Find Keyword Rankings

Google’s Search Console is the heart of your organic data.

This is a free platform for webmasters that helps you to troubleshoot, monitor and maintain your site’s presence in Google Search results.

It can be used to find keywords that are already working for your website as well as to find new keyword ideas and discover new opportunities.

However, this step only works if you have had Search Console set up for a while – at least a few months.

Analyze What Your Competitors Have For Keywords

Analyzing what keywords your competitors are targeting and generate new keywords based on that information. A little competitive intelligence goes a long way.

You can use competitive analysis tools like SEMrush to gather data on your competitor’s websites.

These types of tools spider Google every month and collect data on which keywords potential competitors are ranking for.

This information can be used to come up with a variety of new keywords for your own website as well. Build and keep a keyword excel spreadsheet handy at all times.

Use Google’s Autosuggest For Keywords

One of the best ways to find new keywords is to use Google’s autosuggestion feature.

This feature will suggest popular search combinations as you type in a seed keyword.

You can then use these suggestions to identify new keywords that you may want to target in your SEO campaign to increase traffic.

Streamline List To High Opportunity Keywords

The most important thing is to narrow it down to high-opportunity keywords. This includes questions that people are searching for or topics in which they’re interested in.

One of the best ways to find high-opportunity keywords is by sorting through Ahrefs data. You can do this by looking at monthly search volume and decipher searchers intent.

Additionally, you should use your Google Ads data if you’re running PPC campaigns. This will give you insight to keywords that convert clicks to customers.

This will assist your efforts to identify keywords that have a lot of potential for your business without wasting time on keywords that are unlikely to bring in results.

It is very important to target high-opportunity keywords. These are keywords that have a high monthly search volume and thus offer a lot of potential for traffic and conversions.

It is important to do your research and find the right keywords for your business.

Three Types Of Searcher Intent Keywords

There are three types of user search intent: Informational, transactional, and navigational.

Informational keywords are those that provide information
Transactional keywords are those that lead to a purchase
Navigational keywords are those that people are looking for when they want to make a decision

Understanding the different types of intent is important for anyone who wants to do SEO because it will help you choose the correct focus keyword.

Focus on high-opportunity keywords and find the phrases that have a high volume of searches. They must fit one of these three categories above. Learn more: https://backlinko.com/hub/seo/search-intent

Categorize Keywords By User Search Intent

Let’s look at how to find the searcher’s intent for each keyword.

This can be done by looking at the search results page (SERP) features that are present for each result as well as the type of content that is ranking.

This also can be done by analyzing your competitors website and identifying the keywords that they are targeting.

You can then use this information to create content and target those same keywords on your own website.

While data-driven SEO can be an effective strategy it is important to remember that not all keywords are created equal.

Some keywords are more valuable than others because they have a higher intent to purchase.

Start Keyword Research With Intent & Monthly Searches

When doing your keyword research it is important to consider the intent of the searcher.

Do this by sorting your keywords by the monthly search volume. This will help you to identify the keywords that are most likely to result in a conversion.

You should also focus on putting your navigational keywords at the top of your list since they are the closest to transactional intent.

Trending Keywords In Your Industry

Here we outline the importance of keywords, your competitors keywords and why you should analyze your competitor’s keywords.

Keywords are words that have a specific meaning in relation to a certain industry or topic. Keyword research is analyzing your competition’s keywords and seeing which ones are effective at putting up higher rankings for their website(s).

Other good reasons why you should analyze your competitor’s keywords includes: better awareness as to branded terms that can make you rank higher, knowing what your competitors are doing in response to a certain keyword and staying ahead of the game.

Furthermore, keywords are still important to use when you’re looking for content. Keywords may seem redundant but it’s still one of the most relevant terms in SEO and internet marketing.

When analyzing your competitors keywords and studying those that have been successful at achieving higher rankings you will gain better awareness as to what branded terms made them rank higher than yours on the SERPs.

In today’s digital world it can be difficult to stay on top of trends and keep up with what your competitors are doing but essentially you have no choice if you want to stay competitive.

Keyword Phrases – Long Tail Keyword

The most important part of keyword research is to identify keyword phrases that your competitors are not ranking for.

The more you can find keyword phrases with low competition the easier it will be for your website to rank.

These types of keywords are known as “long tail” keyword phrases.

They have also been known to have high search volume in the right niche. If you are early on the keyword discovery phase in a particular niche the sooner you will be able to dominate it before your competitors find out about it.

This allows you time to rank sooner and easier on the first page of search engines.

It is crucial that you focus on one keyword at a time and rank high for it so your website can be seen by more people while also generating leads.

Long tail keyword phrases are important in SEO but the lucrative ones can be difficult to find.

In order to get the most accurate data for your website’s content you need to make use of Google suggest. It will help you find long-tail keywords that are less competitive and more lucrative in terms of traffic.

Use keyword phrases while searching for long tails as they provide a much better understanding than single words.

The downside is that there may be several different variations of certain keyword phrases which can take some time before finding the right ones but it still provides a viable option for data-driven SEO.

This is where you will have to rely on your keyword research skills to find the best ones based on potential traffic, your customer data, marketing feedback, competitors keywords and PPC statistics if available.

You could also pick the best ones based on a grouping and test them out on a PPC advertising campaign for quick results. Just keep your testing period short usually a 2 – 4 week trial run and use the data from that campaign to help you dial in on the user intent search queries.

Seasonal Keywords Planning Process

A good strategy is having an idea of what seasonal keywords are trending and knowing how you can be expected to perform on them during the relevant time frame.

This allows companies to test their strategies early and make adjustments when necessary with practice before they go live with new campaigns or website updates.

It’s no secret that seasonal keyword trends are very important. When it comes to the best practices for data-driven SEO businesses need a plan B. There can be an unpredictable change in seasonality and consumer preferences.

Planning ahead is key when it comes to both online marketing campaigns and business strategies. Make sure you have your site prepared for any changes before they happen.

If you are struggling with seasonal keyword trends or would like some guidance on optimizing your site for better rankings during certain times of the year then by all means contact me today!

The most important thing to understand when it comes to data-driven SEO is that the long-term gains will be worth your time and effort. SEO is known for being a long game strategy but with high potential returns.

All efforts in data driven SEO whether they are seasonal or not will not go in vain because there’s a lot of information you can glean from these strategies.

However, this doesn’t mean you should start using them haphazardly – planning for specific keyword trends is very important.

Decide On What Page Content Type To Write

Once you have determined your target keywords it is important to create in-depth content that targets those terms. This is where your expertise shines.

This will help you to not only rank for those keywords but also provide value for your audience.

Decide what type of content to write for each keyword as you are targeting keywords and content that have been proven to generate traffic and convert.

However, it is extremely important to make sure that the data you are using is accurate and up-to-date.

Pro Tips: make sure to look at the search results for your keyword as the search engine will show you what kind of content is ranking. Is it an article, a short blog post, a comparison of services page or a product page? Blogs come in many styles so keep your eyes open as page optimization is key here. Also, avoid keyword stuffing.

Create Quality Site Content Your Target Audience Wants

The most popular entries on your site are likely to be tutorials and how-to’s. As this is a fairly common trend you can use the data from Data-Driven SEO to examine whether or not these posts are resonating with your audience.

Data also evaluates whether your content is great or not. It is important that you have good quality content that people want to engage with in order to see positive results such as a high dwell time.

Data analysis, case studies and white papers are powerful. People love to link to them, so it is important that you make your data and case studies available for people to see.

Go through your Google search console and Analytics to find your most visited landing pages.

Also, make sure you share content like an article excerpt on social media sites and link back to your full article (link page). This way you can see more data as to the level of interest.

Track Your SEO Data Performance For Insights

It is important to track the performance of your content over time in order to determine whether or not it is resonating with your audience.

This will help you make decisions about what content to publish in the future and how to optimize it for better results.

There are a variety of ways to track performance.

Google Analytics

Google Analytics is a data analysis tool that provides you with all the information on your website’s performance. It can be used to monitor how well your site performs in terms of Seo traffic and more.

Search Console

Helps you to troubleshoot, monitor and maintain your site’s visibility in Google Search results. There is no need to sign up for Google Search Console but GSC does help you understand and improve how Big “G” will see your site.

Additionally, you can see which pages to prioritize that have the potential to rank quickly but also which pages are ripe to rank on the first page of search engines.

Rank Tracking Is Success Tracking

Rank trackers are tools that allow you to track where your keywords are ranking on search engine results pages (SERPs)

This information can be used to help you determine what content is most effective and adjust your strategy accordingly.

Rank tracking is an important part of an effective SEO strategy.

One of the best tools to use is Ahrefs.

Business Intelligence

Now everything above that you have learned is summed up in this one title: Business Intelligence (BI).

Business Intelligence refers to the practice of generating data-driven insights and making strategic decisions through the analysis of data. It is important for companies to be able to monitor their progress so they are aware of the changes happening within their company. Business Intelligence is an essential part of a solid digital marketing strategy.

This is how you need to approach your data and your competitors to flush out the gold nuggets that may have otherwise been missed. This is how search engine optimization works.

What Is SEO Optimization: Optimize Online Marketing Basics For Best Search Engine Traffic